The Benefits of Employee Engagement Surveys

25 July 2019

How happy and engaged are your employees? If you don’t know the answer to this question then it’s probably about time to think about introducing employee engagement surveys. Why, you might ask? As it happens, engaged employees are the foundation of every successful company.


Employee engagement surveys aren’t a new concept, but they are becoming more popular than ever before. It seems an increasing number of companies are starting to realize how important it is to know what can engage or disengage their employees.


Studies have found that there is a direct link between employee engagement and the productivity and profitability of an organization. Let’s take a closer look at why employee engagement surveys are so important for your organization.


Give employees a voice

One of the key reasons for using employee engagement surveys is to give employees a platform for open feedback. It’s the ideal way to build a two-way communication process and include employees in business decisions by giving them a direct voice to the management team. Being actively involved in the process let’s employees know that they are a valued member of the team and that their opinions matter.


Of course, it’s also about building trust and allowing employees the opportunity to let you know how they really feel about their jobs. It’s important to know if there are areas of work or the work environment that employees aren’t happy with and then actively work to address those issues. If you don’t ask employees for feedback you may never even know that there’s a problem.


Mark The Job is a great place to look if you’re wondering what type of questions to include in your survey.


Driving organizational growth

Gaining collective insight from all of your employees let’s you know what areas of the business to really focus on. For example; if all of, or most of your employees indicate that they don’t feel as though they haven’t been given the right tools or technologies to successfully do their jobs, then you know that you need to make a few changes.


Another example is the revelation that the company’s strict nine-to-five policy is viewed unfavorably by the majority of employees. This could play a major role in valuable employees deciding to leave the company to find work with more flexible employers. Whatever the outcome, these surveys play a big part in helping to build a stronger, more appealing work culture. Essentially, a company that employees are happy to work for.


Why is employee satisfaction so important?

An engaged employee is one who is willing to go above and beyond their normal duties. Higher morale leads to higher motivation, and this leads to higher productivity within the organization, which ultimately leads to higher profits. The ripple effects of employee satisfaction cannot be overstated. Here are just a few of the benefits of having happy employees:


  • Reduced employee turnover
  • Increased productivity
  • Better company reputation
  • Reduced absenteeism
  • Reduced hiring, recruiting, on-boarding and training cost


Greater employee loyalty

As the youth of today are entering the working world, the meaning of employee loyalty is evolving. What used to be defined as a long-term commitment to working towards company goals, is now a lot more like a tit-for-tat exchange. In fact, research suggests that almost 50% of employees would take another job if the opportunity presented itself.


Just because an employee isn’t actively seeking a new job, it doesn’t mean that they wouldn’t leave if a better opportunity came along. This is why employee engagement is essential. Engaged employees are far more likely to remain loyal. Employees won’t leave if they are happy within their current role and feel as though they are valued and appreciated member of the team.


Why employee engagement is so important?

Employee engagement goes far beyond team-building and get-togethers. It’s what increases performance. Engaged team members view the entire company and understand their purpose, where, and how they fit in. This leads to improved decision-making. Organizations that put effort into ensuring that they have engaged employees typically outperform competition, enjoy higher profit earnings, and are likely to recover easily after financial setbacks. Employee engagement is one of the key differentiators when it comes to growth and innovation.

Posted by: Edit Ford